The developers all follow the same strategies and that is the problem. Then each condominium project will end up just being one out of hundreds of projects. In other words, your project will drown in the crowd of projects, nobody will pay attention to what you are selling.
“Do what everybody else is doing and you will reduce the chance of success“
You need a marketing strategy that clearly explains what separates your product from all other products on the market. Don’t let a brain-dead marketing team handle the job, then you will end up doing exactly what all the others are doing. Do that and you will be wasting your money, it will be millions down the drain. Then there will just be roadside advertisements and advertisements in newspapers and magazines, nothing else.
“You need a marketing strategy that clearly explains what separates your product from all other products on the market“
Find out who is skilled and capable to ensure success. You have got to find the right team. Get the guy with the new ideas, get they guy who is able to adapt to a changing environment. The person you are looking for will not be the average expatriate, he will most likely not even be located in Thailand.
Creating a successful marketing strategy is extremely difficult and very few individuals can handle that job.
A successful marketing campaign is essential under the current market conditions, especially if you are aiming for the high-end segment of the market.
“To succeed you need to rise above the competition“
Obviously the use of social media has proven to be very effective, handled correctly this can have a dramatic impact. The use of social media is just one tool out of many.
First you need to identify the audience you are targeting and then you need specify how you can reach that group of people. The key to success is to be be flexible and constantly try new approaches to achieve the desired outcome. I call this a flexible and dynamic marketing approach.
Ensure the strategies are implemented consistently over time. Be patient, successful marketing takes time. The brand building process, the brand awareness process, making sure your brand is recognized by potential customers and making sure your product is associated with a certain lifestyle is a process that takes time. And it costs a lot of money.
“Under the current tough market conditions the correct marketing can mean the difference between success and failure“
However, it is worth it. Under the current tough market conditions the correct marketing can mean the difference between success and failure.
Good marketing is when you get people to open their eyes and say hey, what was that I just saw or read. You have to use a different approach than the others, you have to be intelligent and sometimes you have to make a lot of noise. The audience must get that wow feeling, which is a good feeling. And then you will sell your product.
If you really want to make something happen it is not all that difficult. Get the right smart people involved, they do exist.
Published 28 November 2013 by Pattaya’s Marketing Guru
Published @ 9:30 in the morning, a morning job.